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Mexico City / Marketing / Experienced
Responsibilities
TikTok is looking for a Creative Brand Strategist to be part of our B2B LATAM Hub. As a Creative Brand Strategist, your main mission will be to help build TikTok’s own brand for its positioning in the market. You will lead our efforts building cross-media communication and developing a diverse set of materials such as integrated campaigns, videos, presentations, etc. You will need to translate business objectives, audience data and cultural trends into meaningful insights and creative programs aimed at helping businesses understand & harness the power of marketing on TikTok.
You will be also supporting Creative Strategy, Brand Strategy and Sales teams in developing and pitching holistic, integrated campaigns to a diverse portfolio of cross-category clients. You must enjoy getting your hands dirty, building work, and prototyping ideas. You’ll partner closely with cross-functional teams (both regional and local) to scale your solutions into tools & resources for internal needs to ensure a proper brand building. We are looking for someone with a knack for both creative execution and strategy. Someone who is proactive – doesn’t just have ideas, but makes them happen. We are looking at people who are storytellers, designers, visual communication artists, and trend setters. Our mission is to strengthen our brand to attract, influence and hand-hold brands with data-fueled creativity.
Responsibilities:
-Collaborate with a cross functional regional team to boost TikTok brand building.
-Collaborate with Brand Strategy and Sales teams to design and execute custom creative solutions.
-Conceptualize, develop, strategize, design & contribute illustrations, mock-ups and video edits for pitches and internal presentations.
-Design native and branded campaigns for leading brands, and bridge TikTok’s aesthetic with the client’s brand guidelines (including repurposing clients’ assets for TikTok).
-Brainstorm innovative ways to create effects in-app using design tools.
-Create and refresh design templates for ongoing projects as needed.
-Contribute to creative playbooks, guides and content development on our platform.
-Collaborate with internal teams on TikTok content, ideating on creative ways to execute and design videos.
Qualifications
-Outstanding online portfolio demonstrating success in creating compelling visual design language and results-focused marketing designs.
-A design aesthetic that is fun, polished, youthful, and millennial.
-Must have knowledge of pre-production, production and post production workflow.
-Experience in a creative/design/production environment.
-Excellent graphic design and illustration skills.
-Ability to use Adobe Creative Suite (especially Photoshop & Premiere Pro).
-Must be very organized and able to juggle several projects at different stages at a time.
-A genuine interest in and aptitude for the type of content TikTok makes, as well as a deep understanding of the TikTok brand and voice.
-Grace under pressure, great people skills, high integrity.
-Great organizational skills (both with media management & personally).
-Animation and motion graphics skills preferred ideal but not required.
-Understanding of the local market advertising ecosystem and trends.
-Ability to work in a fast paced environment under tight deadlines.
-Agency experience is a plus.
-Excellent communication skills (both Spanish & English).
-Please include your portfolio in the application. If you’re on TikTok, we’d love to see your content.
