The Ecommerce Site Merchandiser is responsible for developing a world-class shopping experience on HP.com and will ensure that the online merchandising strategy aligns with the organization’s overall business objectives. The Merchandiser will be responsible for handling a wide variety of ecommerce functions on HP.com ranging from coordinating the details for new product launches to creating and analyzing reports within web analytics platforms.

Essential responsibilities

• Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform.
• Develop a strategic plan based on historical performance, competitive research, and customer feedback to drive sales and enhance to purchasing experience.
• Frequently analyze site search reports to develop redirect strategies in order to improve sales conversion.
• Continuously seek new ways of understanding and fulfilling the needs of our customers improving customer satisfaction in the shopping funnel/journey
• Keep on top of competitors and market trends in retail and E-Commerce.
• Provide guidance on category merchandising plans (site creative & promotions; videos, display, taxonomy and navigation of category, family, and product pages).
• Adjust site strategy based on assessment of the competitive landscape (e.g., site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends.
• Interact with Marketing and Creative Services to individualize and drive E-Commerce promotions and marketing ventures.
• Analyze key site metrics to identify white space and opportunities to be capitalized on to deliver and exceed budgeted volumes and profit goals.
• Manage web KPIs such as category conversion, left our site, AOV (Average Order Value), abandon cart, bounce/exit rates, AOV, etc.
• Prepare written and oral correspondence to internal customers including weekly site performance, plan execution and process improvement.
• Partner with Marketing on merchandising strategies and campaigns. Assist in managing vendor relationships & developing mutually beneficial merchandising strategies.
• Identify revenue and branding opportunities to build up HP loyalty ecosystem
• Identify and drive opportunities to optimize navigation and usability to maximize conversion

Education and Experience Required:

• Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
• 7+ years of experience in interactive marketing or customer experience/user interface

Knowledge and Skills Required:

• Good communication skills. Fluency in English and local language mastery.
• Solid writing and editing for the web – some peer or manager edits typically needed
• Solid web analytical skills (measurement, Return on Investment (ROI), forecasting)
• Solid knowledge of Internet principles and web site production
• Proven Leadership abilities and the strategic vision to grow and manage a separate channel in support of merchant initiatives.
• Excellent time management skills and strong sense of urgency, with ability to multitask
• Strong analytical skills.
• Demonstrated ability to triage and prioritize based on data, business goals, and customer impact
• Ability to work collaboratively across functional groups.
• Knowledge of HTML and experience with website content management systems preferred (IBM Websphere)
• Acute sense of brand and customer intimacy.
• Strong communication, presentation, and negotiation skills.
• Proficiency with MS Word, Excel, and Outlook and a basic understanding of HTML and Google Analytics

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