Marketing Planning Manager, LATAM Tiempo Completo

• Netflix is one of the world’s leading entertainment services with 231 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
  Overview
  At Netflix, Marketing’s core purpose is to maximize the impact of our content, product and brand so that everyone, everywhere wants to watch Netflix. Marketing Planning – Exports helps achieve that purpose by ensuring that the content and campaigns originated in Latin America reach and resonate with audiences globally in the most efficient and impactful way.
  LATAM Marketing Planning Managers, specialized in exports,  work alongside Marketing and PR in the region to develop truly global campaigns for the titles originated and produced in Latin America. They are responsible for not only collaborating with cross-functional teams within the region, but also working closely with partners from other regions- to understand local nuances, business objectives and marketing opportunities and bringing that perspective back to the country of origin to ensure campaigns are developed to create impact outside of the home territory.
  A primary goal for the team is to work in a strategic planning capacity to help analyze the exportable content and assess global viability in an effort to help identify and prioritize our biggest title bets and align our resources to maximize the value of our content around the world.
  Within a title’s lifecycle, Marketing Planning – Exports acts as the connective tissue in the critical campaign planning, development and launch phases, creating operational efficiencies, driving global cross-functional collaboration and ensuring strategic alignment for effective campaign execution.

  We’re Looking For:

  • Someone who exemplifies the Netflix culture and values, and is stunning in their current role.
  • An excellent communicator, a creative partner and strategic thinker who can contribute to early decision-making on campaigns in partnership with Content, MarComms, and other cross-functional and regional partners.
  • A strategic thought leader who can effectively collaborate with marketing leads to help develop early positioning and campaign strategy.
  • Someone who is extremely organized and can manage and track deep cross-functional and cross-regional campaign work, while maintaining visibility to longer lead title planning.
  • A collaborative spirit who possesses a strong creative and strategic sensibility and who can expertly influence key stakeholders and foster deep relationships across the business.
  • A competent professional who can effectively liaise and build trust and partnership with showrunners, talent and external stakeholders if needed.
  • A track record of successful cross-functional work and someone who can distill insights and information and lead deftly across the many aspects of campaign development.
  • A deep curiosity about our global business and an ability to quickly build global IQ and an understanding of regional and cultural nuances that inform our strategies and campaign development.
  • A natural problem-solver who can work through challenges and navigate comfortably in ambiguity.

  Desarrollar y ejecutar la estrategia para atraer nuevos clientes potenciales calificados, generar demanda a través de adquisiciones orgánicas y pagas y aumentar el conocimiento de la marca;

• Administrar lo budget de paid media para cumplir o superar los objetivos de crecimiento y eficiencia;
• Recomendar de forma proactiva formas de mejorar el rendimiento de los medios y la estrategia creativa para aumentar el volumen de clientes potenciales y reducir el CPA;
• Colaborar con el equipo de Data para comprender la interrelación entre la eficacia de los medios de rendimiento y otros canales propios y pagos;
• Participar en la gestión y optimización de campañas a nivel de plataforma junto con la agencia para garantizar la entrega efectiva y eficiente de resultados en todos los canales (Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Native Ads, Logan y medios programáticos);
• Creación de órdenes de compra y de dar seguimiento a los procesos de pago.
• Lazo y apoyo a otras áreas de WeWork en proyectos con el desarrollo de materiales de comunicación;
• Trabajar en estrecha colaboración con los equipos de Producto y Ventas para identificar nuevas oportunidades, tendencias y necesidades del mercado.

REQUISITOS:

• Experiencia en publicidad digital, incluida la optimización de campañas, resolución de problemas analíticos, experiencia en ventas y conocimiento de productos/plataformas;
• Experiencia en la definición, análisis y seguimiento de KPI de marketing y negocios;
• Experiencia en el desarrollo de estrategias pagas y orgánicas que ayudan a reducir el costo por adquisición;
• Capacidad para manejar plazos ajustados y mantener altos estándares de trabajo;
• Debe sentirse cómodo trabajando dentro de una empresa global en crecimiento, en evolución y en contacto con miembros del equipo en diferentes zonas horarias;

Sea creativo y orientado a la solución.

This job posting is for a position with an entity owned and operated by an independent franchisee and not WeWork Inc. or its subsidiaries. This franchisee owns a license to use WeWork Inc.’s logos and office designs, for example, when running its co-working business. However, this franchisee is a separate company and a separate employer from WeWork Inc. and its subsidiaries. If you are hired for the job described in this posting, the franchisee will be your employer, not WeWork Inc. or its subsidiaries. Only the franchisee is responsible for employment matters, including hiring, firing, discipline, supervisions, staffing, and scheduling employees. WeWork Inc. and its subsidiaries have no control over employment matters and will not receive a copy of your employment application and will have no involvement in any employment decisions, including whether you receive an interview for the job or whether you are hired.